In July, G2A launched G2A Direct, a partnership program for video game developers and publishers. That December, G2A became the title sponsor of the Exhibition & Congress Center in the Subcarpathian Voivodeship of Poland, located next to Rzeszow International Airport, which would be renamed as the G2A Arena. In 2017, G2A announced partnership with Microsoft to utilize the latter's Azure cloud technology for the G2A marketplace. In 2018, G2A integrated Nexmo's two-factor authentication API. In July, electronics and merchandise were introduced to the site. In 2015, G2A launched its first virtual reality application called G2A Land, a VR amusement park. G2A Land would later launch on Oculus Rift in 2017, and in 2018, the app would change its name to Funland. In 2016, G2A and MSI created Gotham VR, a VR promotion for Batman v Superman: Dawn of Justice. In December of that year, G2A announced Blunt Force, a World War II-themed VR shooter game developed in collaboration with Mark Bristol. In February 2018, G2A Dev Studio, which was responsible for VR projects, became an independent video game studio called Monad Rock. Other ventures Esports įrom 2014 to 2019, G2A would establish partnerships with esports teams, such as Cloud9, Natus Vincere, Virtus Pro, and Polish esports organization x-Kom AGO. In August 2016, G2A announced a partnership with Sporting Clube de Portugal. In May 2017, G2A organized a bootcamp for Virtus.pro and Natus Vincere in Rzeszow, Poland. In addition to training sessions, there was also a show match between the teams. A meet and greet with fans also took place in Millenium Hall, one of Rzeszow's largest malls. Piotr "izak" Skowyrski, a native esports commentator, served as the host of the meet and greet event, as well as a commentator of match streams. The EU-based Team Atlantis would join in November 2019, while the Polish Illuminar Gaming and Arcane Wave joined in March 2020. G2A has been subject to numerous controversies.
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